Advertising and Ideal Female Beauty

Advertising supports women to spend womenandmarketinginordinate amounts of time, energy and money to have what the media portrays as ideal female beauty. The problem is that no women look like the air brushed and altered images that is portrayed in advertising. Even Cindy Crawford claims she doesn’t look like her images. Kate Winslet said that she did not look like an altered picture of her that was on the cover of a magazine and added that she did not want to look like that. The struggle to reach an unreachable goal can easily result in low self-esteem, anorexia, bulimia, depression, anxiety and shame.

The following 5 minute video is an excellent demonstration of how women are directly and indirectly manipulated by advertising. With this knowledge, we are less likely to be influenced by lies and deception.